HOW CAN A WEBSITE HELP YOUR LOCAL BUSINESS GROW IN THE UNITED STATES
Discover How A Website Can Grow Your Business — Even In A Recession.
Your website is the most valuable digital asset for your business, but why is that? What is the function of a website?
People go to your website first to learn about your products or services and to get details about your business.
Your website is your online home base, despite the significance of your other online presence such as social media profiles.
It is also your digital sales rep, marketing your services 24 hours a day, seven days a week.
Because of these factors, your website is vital not only to your marketing but also to the overall success of your business.
The first question to ask yourself when considering your website, whether you have one or not, is:
HOW CAN A WEBSITE HELP MY BUSINESS?
To accurately answer this question, you need to have already defined goals you want to meet in your business, specific problems you want to solve in your business, or a product or service your business is bringing into the marketplace.
Once you are clear on these, it becomes easy to determine how best a website can help your business
Now, we know it’s important for a business to have a website but how exactly can a website help your business?
14 BENEFITS OF A WEBSITE TO A LOCAL BUSINESS
- ESTABLISHING AN ONLINE PRESENCE
This is the most obvious one. To have your own piece of the world wide web, the internet you do need to have a domain name and a website.
A website will assist you in establishing an online presence for your business.
When anyone types yourbusinessname.com,.net, or whatever you use, they will be directed to a website that accurately represents your company.
Your website will also aid in the discovery of your company on Google and other search engines like Bing.
People are looking for companies like yours online, and in order to be found, whether on the first page of Google or on the 10th or 20th page if you’re just starting out, you must have a website. You can’t run until you first learn to walk.
When you have a website, you can use various SEO techniques to boost your ranking.
- BUILDS CREDIBILITY AND TRUST
Since your clients expect you to have one, your website contributes to your company’s reputation. In the eyes of many of today’s clients, a company without a website is a dinosaur and a slacker.
Lacking an online presence may undermine your reputation to the point that people can wrongly think you are untrustworthy.
It demonstrates that you are out of date and unconcerned about providing a way for your customers and prospects to find you online.
A professional-looking website with valuable content contributes significantly to the development of trust and credibility.
- GENERATES SALES
Your website can assist you in selling online. Obviously, if you own an e-commerce company, this is a no-brainer.
Selling products and services online is not just for e-commerce companies. Indeed, many local businesses can significantly expand by opening an online store to supplement their high street location, and the best part is that this doesn’t cost much to do it at all.
Restaurants, for example, can sell online by offering a takeaway service or allowing consumers to order food online and get it delivered to them.
- GENERATES LEADS
Whether you are a freelancer, an agency, a local business, or a big corporation, generating business is always a major concern. Because of that, a huge portion of most marketing budgets is spent on lead generation.
If you are just hearing about lead generation or you have heard of it previously, lead generation is a marketing strategy that involves getting prospects to give you their contact details in exchange for a freebie.
This freebie might be a free e-book, course, report, samples, or even a free consultation.
After you have gotten their contact details (email or phone number) you can then contact them and market your products and services to them through email marketing or telemarketing.
Before this can happen, you need a website and your website should be optimized to capture leads seamlessly and feed those leads into a funnel.
Not having a website makes the lead capture process more difficult for your business. You will also miss out on the benefits of targeted leads that come from organic searches.
- SHOWCASES YOUR PRODUCT OR SERVICE
Your website allows you to promote your products or services. This is the primary reason we decided to create a website. To highlight our products and services, correct? To demonstrate what we are capable of and how we can assist others.
A website can assist you in accomplishing this. You can make different pages on your website to discuss each unique product or, service, its benefits, the procedure, how it operates, and so on.
The best part is that you’ll have to do this once and only edit when there is a new product or service or some kind of new information, as opposed to when you meet someone when networking and have to tell them what you do all over again.
- SHOWCASES YOUR WORK OR PORTFOLIO
Do you have any idea what sells better than yourself?
The work you’ve done, as well as the client testimonials. A website allows you to display your portfolio and show off your amazing work to the world.
If you already have a website and don’t have a portfolio page or section on it, definitely add one because that will help you convert more visitors into clients.
- HELPS YOU KEEP UP WITH YOUR COMPETITION
Most, if not all, of your competitors, are likely to have some sort of online presence. Most certainly, your most formidable competitors will be those with the most extensive online presence, particularly in terms of having a high-quality, professionally designed website.
Even if your competitors have yet to recognize the internet’s potential, you will have a significant advantage over them by being the first to do so.
Ultimately, having an online presence is essential to protecting your brand and making sure that your company is among the first to be found when your target audience tries to find advice on the internet.
- KEEPS YOUR BUSINESS RUNNING 24/7
Consider this. A website is open 24 hours a day, seven days a week, whereas a typical traditional business is only open for a small portion of the day.
Not everyone makes purchasing decisions between the hours of 9 a.m. and 5 p.m.
In fact, since everyone is working, that is when everyone is the busiest.
People, on the other hand, start thinking about other things to do or products to buy when it gets dark.
For instance, looking for an auto repair shop to take the car in for monthly maintenance, reserving plane tickets, or locating an electrician to fix something.
A website can help your business by being online and selling for you, as well as supplying your customers with all the details they need at any time, which, if done correctly, will lead to a sale or at the very least a sales call.
- EDUCATES YOUR CUSTOMERS
Your website can assist in educating your customers. People don’t know what they don’t know, so how can you expect them to come to you if they don’t even realize they have a problem?
That’s where you come in to educate them.
Create a blog on your website and post articles on a regular basis to attract more visitors, educate them, and position yourself as an expert in your field.
- INCREASES THE VISIBILITY OF YOUR LOCAL BUSINESS
Traditionally, local businesses relied on walk-ins or listings in local magazines and other publications, but the business landscape has changed.
Because almost everyone now has a smartphone, it is much easier and more convenient for them to find local businesses on their smartphones while they are on the go.
At the very least, your company should be listed on all of the major online directories available, such as Google My Business, Yellow Pages, Yelp, FourSquare, Angie’s List, Britain Business Directory, ABC Business Directory, and so on, but having a website can greatly boost your online visibility.
- EXPANDS YOUR MARKET
Consider creating online products. Because you are online, you are not limited to your immediate surroundings. You will have the whole world at your fingertips.
If you own an e-commerce store, you can be located in the United Kingdom and sell your products to customers in the United States.
You can also turn your knowledge into an online course and sell it to people all over the world.
- MARKET RESEARCH
A website can aid in market research. One of the primary benefits of digital marketing, including having a website, is that it generates a wealth of data that you can use to determine the effectiveness of your marketing strategy as well as analyze the types of people who visit your website and use that data to identify other individuals who share similar interests.
This is especially helpful in online advertising.
- ONLINE ADVERTISING
A website can now assist you with online advertising.
A website can help you package all that we’ve discussed thus far and advertise your business to a larger audience.
I’m referring to Google and Facebook ads here.
While Facebook allows you to promote your page or post, Google requires you to have a website. If you want to use Facebook ads to drive people to your sales funnel and generate leads, a Facebook page may not be enough; therefore, you will need a website.
Before I go, keep in mind that your website is a representation of your company. Your website is what will set you apart from the competition, so it must look amazing, be professional, be easy to navigate, and above all, provide users with a positive experience while performing its primary function of assisting you in growing your business online.
Looking to get a website for your business?
Or
Are you still curious about how a website will really help you grow your business?
Do you have a website that does not generate leads or sales
Send me a quick message:
LinkedIn: Sandra Ibeleme
Email: sandraibeleme@gmail.com
WhatsApp: +1 240 547 9959
